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MARKETING & COMMUNICATIONS · PORTFOLIO

Yeheskiel Pongrekun.

Marketing & Communications
Brand Strategy · Influencer Marketing · Creative Production

I'm Yeheskiel Pongrekun — a marketing & communications professional connecting brands, creators, and audiences through strategy, storytelling, and meaningful collaborations.

Explore My Work ↗ Get In Touch ↗
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BRAND STRATEGYINFLUENCER MARKETINGCREATIVE PRODUCTIONDIGITAL CAMPAIGNSBRAND REFRESHKOL MANAGEMENT BRAND STRATEGYINFLUENCER MARKETINGCREATIVE PRODUCTIONDIGITAL CAMPAIGNSBRAND REFRESHKOL MANAGEMENT
01 / ABOUT ME

Built for the
creative side of business.

Strategy-minded. People-focused. Comfortable where creativity meets operations.

I bring 3+ years of experience in marketing communications, influencer partnerships, content production, and brand development. From building a creator program from scratch to helping oversee multi-venue campaigns, I love turning ambitious ideas into organized, compelling experiences.

Hospitality and lifestyle marketingBrand strategy and brand refreshInfluencer and KOL managementSocial media and digital marketingContent creation and creative productionCross-functional team coordinationMarketing technology and digital workflows
1,000+ KOLs & creators collaborated with across markets
10+ Venues involved in a coordinated brand refresh
468+ Creator collaborations at Bali Farm House over 14 months
90+ Hospitality venues covered through freelance content work
02 / SELECTED WORK

Experience that
speaks for itself.

Verified highlights based on professional experience, multi-venue brand refresh initiatives, and creator partnerships.

BRAND STRATEGY · LEADERSHIP

One brand direction. Many distinct venues.

Assistant Manager Marketing Communications · Kopindo Jaya Group

Helped direct a brand refresh for 10+ hospitality and lifestyle venues, aligning creative direction, visual identities, and digital messaging while supporting marketing operations.

Bali, Indonesia · July 2025 – February 2026
INFLUENCER MARKETING · LAUNCH

Building a creator program from day one.

Influencer Marketing Specialist (Founding Team) · Bali Farm House

Helped establish the influencer marketing function from the pre-opening stage, engaging 100+ creators for launch and coordinating 468+ collaborations over 14 months.

Bali, Indonesia · June 2023 – August 2024
KOL MANAGEMENT · PR SUPPORT

Relationships that create reach.

Influencer Marketing Specialist · Bali Zoo & Flamingo Beach Club

Managed partnerships with 1,000+ local, national, and international influencers, coordinating creators, photoshoots, events, media requests, and performance reporting.

Bali, Indonesia · June 2023 – December 2023
CONTENT STRATEGY · STORYTELLING

Making hospitality stories worth sharing.

Social Media Specialist & Content Creator · Freelance Content Creator & UGC

Created food and hospitality content across 90+ venues in six months, planned 60+ monthly posts, and partnered with 10+ fine dining restaurants for events and activations.

Bali, Indonesia · January 2025 – June 2025
03 / CAREER JOURNEY

The path
so far.

From international hospitality standards to multi-venue brand leadership and creator-driven campaigns.

JUL 2025 — FEB 2026

Assistant Manager, Marketing Communications

Kopindo Jaya Group · Bali, Indonesia

Oversaw cross-functional marketing workflows, creative production, influencer and PR efforts, campaign delivery, and board updates; stepped into Marketing Manager responsibilities during a leadership vacancy.

JAN — JUN 2025

Social Media Specialist & Content Creator

Freelance Content Creator & UGC · Bali, Indonesia

Produced hospitality-led visual storytelling, built content calendars, wrote brand-aligned copy, and worked with fine dining venues on coverage and activations.

JUN 2023 — AUG 2024

Influencer Marketing Specialist

Bali Farm House · Bali, Indonesia

Founding team member for influencer marketing, from pre-opening creator strategy and launch activities to ongoing partnerships, production support, and reporting.

JUN — DEC 2023

Influencer Marketing Specialist

Bali Zoo & Flamingo Beach Club · Bali, Indonesia

Coordinated KOL, model, and media collaborations across two brands, including photoshoots, SOW agreements, reporting, and PR coordination.

OCT 2020 — MAR 2021

Food & Beverage Internship Trainee

Vakkaru Maldives · Maldives

Developed a strong foundation in premium hospitality standards, guest experience, and cross-cultural teamwork.

04 / WHAT I BRING

Creative instincts.
Strategic thinking.

A blend of marketing strategy, hands-on creative execution, and digital fluency.

Marketing & Brand Strategy

Marketing CommunicationsBrand StrategyCampaign ExecutionPublic RelationsSocial Media StrategyMulti-Brand Alignment

Influencer & Creator Relations

KOL ManagementCreator PartnershipsEngagement ReportingCreator VettingStakeholder ManagementSOW Agreements

Content & Production

PhotographyVideographyCopywritingUGC ContentStoryboardingCreative DirectionVisual Storytelling

Digital Tools & Leadership

Meta / Google / TikTok AdsCanvaMetricoolXiaohongshu (RED)Project ManagementWorkflow AutomationWeb & App Development
TRAINING & CERTIFICATIONS
Indonesian International Digital Innovation SummitVirtual Assistant CertificationGratyo University — Business ClassDigital Marketing Masterclass — BI & BlibliPhotography & Videography — Bank Indonesia

Languages: Bahasa Indonesia (Native) · English (Professional)

05 / LET'S MAKE SOMETHING MATTER

Have an idea?Let's connect. ↗

Whether it's a brand collaboration, a marketing opportunity, or a great creative challenge — I'd love to hear from you.

EMAIL ME ↗ WHATSAPP ↗ INSTAGRAM (@exellntlife) ↗
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